Now there's a whole new attitude running street life. Introducing the Dodge Ram SRT-10 - a limited-edition two-seat pickup based on the Ram 1500 4x2. In a word, this pickup is meant to rock. Propelled by a Viper-based 10-cylinder engine mated to a six-speed manual transmission, it delivers 500 horsepower and 525 pound-feet of torque. Here, attitude blends with the highest technology - resulting in a raft of technological strengths. Like a new 4.10 axle ratio. Specialized 22-inch forged aluminum wheels on Pirelli tires. And be sure to factor in a 0-60 mph time that clocks in around five seconds. In fact, once you factor in all of Dodge Ram SRT-10's strengths, including a 508-watt stereo, 505 cubic inch engine, unique SRT-10 interior accents and metal pedal assemblies, there's no doubt about the authority figure who rules the streets around here.

The MSRP is based on pricing in effect as of 6/1/04

• 8.3-litre (505 cu. in.) Viper V10
• 372 kW (500 bhp) @ 5600 rpm
• 712 N·m (525 lb-ft) @ 4200 rpm
• Engine Cooling – Maximum-duty
• Modified Viper 6-speed manual, with Hurst Shift Linkage

• Performance 4-wheel disc, distinctive red calipers with 4-wheel ABS

• Dana M60 HD/248-mm rear with anti-spin differential
• 4.10 ratio

• GVW Rating 6,350 Pounds
• Rear 9.25 Axle
• 3.55 Axle Ratio

• Pirelli Scorpion P305/40R22 BSW Performance Tires
• 22x10-inch Viper-style Polished Aluminum Wheels
• Spare Tire – 20-inch
• Tire carrier winch

• AM/FM stereo with 6-disc in-radio CD changer
• Speaker System – 508-watt Infinity® amplifier, 11 speakers in 7 locations and, 10-inch subwoofer
• Steering wheel-mounted Audio Controls
• Fixed Antenna

• Air Conditioning – CFC-free refrigerant with Dual-Zone Temperature Control
• Front Next Generation Multistage Air Bags
• Console – Overhead with trip computer and HomeLink® Universal Transceiver(1)
• Security Alarm with Keyless Entry, power locks, and Sentry KeyTM Engine Immobilizer – Theft deterrent system with two encoded keys
• Instrument Cluster – Gauges include speedometer, tachometer, fuel, oil pressure, coolant temperature, voltage and a driver's side A-pillar mounted oil temperature gauge. Indicator lamps include air bags, anti-lock brakes (ABS), cargo lamp, check engine, door ajar, high beam, lamp out, low fuel, low washer fluid, parking brake, seat belt reminder, transmission temperature
• Meter – Engine hours (located in instrument cluster and read through the odometer)
• Power Windows with Driver's One-Touch Down Feature
• Sliding rear cab window
• Tinted Glass Windows
• Rearview automatic dimming day/night
• Power Heated, Fold-Away Mirrors
• Variable intermittentwindshiels wiper/washer
• Speed Control
• TiltSteering Column
• Power-assisted, performance rack-and-pinion steering

Suspension

• Performance tuned front-and-rear Bilstein shock absorbers
  • Front – independent coil spring
  • Rear – longitudinal leaf springs

• Alternator – 136-amp
• Assist Handles – Passenger; A-pillar-mounted
• Axle Ratio – 4.10
• Battery – 750-amp
• Bumpers – Body-colour, front-and-rear
• Cargo Box – Includes stake pockets, cargo tie-down cleats, two-tier loading and bulkhead provision
• Child-Seat Anchor System (LATCH) – Lower Anchors and upper Tether anchors for CHild seats
• Corrosion Protection – Extensive use of galvannealed steel sheet metal, full-body anti-chip coating and electrocoated frame
• Cup Holders – Floor, console-mounted (two)
• Engine Block Heater
• Exhaust – Dual rear with bright tips
• Fascia – Front-and-rear, body-colour (unique to Ram SRT-10)
• Floor Mats
• Fog Lamps
• Fuel Tank – 98 litres (21 Imp. gal.)
• Grille – Body-colour with bright billets
• Horn – Dual-note
• Insulation – Dash liner and floor tunnel
• Lighter – Cigar
• Lighting – Interior – Ash tray, dome with on/off switch, glove box and underhood lamp
• Lighting– Exterior – Cargo lamp and centre high-mounted stop light
• Map Pockets – Front doors
• Moulding – Sill
• Pedals – Power adjustable, bright aluminum
• Power Outlet – 12-volt auxiliary (located in lower instrument panel)
• Seat Belts – Height-adjustable shoulder (driver and front-passenger), shoulder/lap belt, centre front-passenger Seating – Racing inspired, heavy-bolstered leather-faced with perforated Preferred SuedeTM inserts and SRT-10 embroidered headrests and interiors are Dark Slate Grey
• Side-Impact Intrusion Protection – Includes steel side-guard door beams and structural body reinforcements
• Speedometer – 280 km/h primary
• Spoiler – Removable rear, body-colour
  Stabilizer Bars – Performance tuned, front-and-rear
• Steering Wheel – Four-spoke leather wrapped with centre horn and driver's side air bag*
• Storage – Front centre seat and cab back
• Sun Visors – Driver and passenger (sliding driver side) with illuminated vanity mirrors
• Suspension – Tailgate – Removable with quick-release latches

With 500 horsepower (372 kW), 525 lb.-ft. of torque (712 N.m), 505 cu. in. and a 500-watt ear-melting sound system, Dodge dominates in every category. The 2004 Dodge Ram SRT-10 is the new performance truck icon. Topping 150 mph in maximum speed and reaching 60 mph in just over five seconds, Dodge has recalibrated expectations for truck performance.

The Dodge Ram SRT-10 features a Performance Vehicle Operations (PVO) modified suspension. Working with the fully hydroformed Dodge Ram frame, one of the stiffest in the industry, PVO added a custom-tuned suspension, dropping the Ram SRT-10 one inch in the front and 2.5 inches in the rear. New front and rear strut assemblies and a rear sway bar were added to handle the increased cornering loads.

Standard Ram shock absorbers are replaced by Bilstein mono-tube shocks. Also new are performance-tuned springs, unique aerodynamic aids to keep the Ram SRT-10 planted at high speeds and 22-inch custom "Viper-style" wheels fitted with 305/40R22 Pirelli Scorpion tires for extra adhesion. The wheels are the largest available from the factory on any production pickup.

The Dodge Ram SRT-10 features standard ABS-equipped brakes fitted with new 15-inch rotors on the front brakes. Rear brakes are modified Ram Heavy Duty brakes with 14-inch rotors. Front and rear brakes feature unique red calipers. The new front fascia incorporates brake cooling ducts to provide plenty of cooling for track sessions.

Drawing heavily on the Dodge tradition of producing powerful trucks with a strong sense of style, the Ram SRT-10's chiseled features were sculpted courtesy of the Chrysler Group's new wind tunnel and with a subtle nod to the Dodge Ram NASCAR truck series entry.

The Dodge Ram SRT-10 features a deep front fascia with a splitter and a subtle rear wing. The lift values for the Ram SRT-10 are similar to those of a sports car, not a truck. The rear wing is not only functional, providing a reduction in lift, but also provides a reduction in drag, rare for a wing.

The most noticeable exterior feature of the new 2004 Dodge Ram SRT-10 is a unique hood that features a wide power bulge and scoop sitting atop the signature cross-hair grille. "Viper Powered" badges on either side of the hood scoop leave no doubt as to what resides underneath.

Keeping things simple, the Dodge Ram SRT-10 is available in black, red or silver.

The 2004 Dodge Ram SRT-10 is built at DaimlerChrysler's Saltillo, Mexico, Assembly Plant. The 8.3-liter V-10 is built at the Conner Road Assembly Plant in Detroit.

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